You know Hollywood is licensing a lot of properties when it seems like they’re doing it at random. Actually, LEGO has gotten bigger than ever within the last five or ten years, thanks to new TV shows, made for video flicks and video games. Where I live in Florida, they even opened an entire LEGO amusement park less than a year ago. So, why wouldn’t a LEGO movie work?
That’s right, THE LEGO® MOVIE, and yes, the registered trademark symbol is part of the film’s title, according to Warner Bros. The thing is that LEGO has licensed a number of properties themselves over the past decade or so. So, in addition to the familiar LEGO characters, you potentially have DC characters, LORD OF THE RINGS, STAR WARS, TEENAGE MUTANT NINJA TURTLES, HARRY POTTER and INDIANA JONES characters available. We only see a few of them in this trailer, but I wouldn’t be surprised to see them pop up in cameos. In other words, we have licensing within licensing. It’s like going through the rabbit hole of commercialism.
Instead, THE LEGO® MOVIE focuses on a new character, Emmett (Chris Pratt), who is wrongly thought to be the Master Builder, the only person who can save the world from Lord Business (Will Ferrell). Man, I don’t remember LEGO sounding so Masonic.
The film is directed by Phil Lord and Chris Miller, who helmed CLOUDY WITH A CHANCE OF MEATBALLS and 21 JUMP STREET. The IMDB also lists ROBOT CHICKEN’s Chris McKay as a co-director. More big names have lent their voices to this film, including: Will Arnett, Elizabeth Banks, Alison Brie, Morgan Freeman, Liam Neeson and Nick Offerman.
Yes, this looks like a very big film and it at least has a pretty decent sense of humor. The CGI animated film will be one of Warner Bros.’ big films of 2014.